Graphic Design + Marketing
I’m a creative marketing specialist — heavy on the creative. A Purdue grad with too many cats and a knack for making things both beautiful and functional.
An experience, not just a product. For this luxe table linen launch, I crafted a brand that felt like an invitation—literally. From elegant event-themed collateral to a curated PR box, every detail was designed to captivate the hospitality and event planning world.
“Bringing settings to the forefront of event planning.”
Every detail — thoughtfully curated to resonate with hospitality professionals and event planners.
Booked & Branded
Booth design to socials, I crafted a seamless brand experience at Independent Hotel Show Miami. Managed logistics, designed a hospitality landing page, and turned handshakes into leads. Creativity, strategy, execution—one unforgettable show.
Design
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Marketing
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Execution
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Design 〰️ Marketing 〰️ Execution 〰️
“Seamless branding, lasting impact.
Strategic Branding & Growth
This presentation highlights Calderon's brand identity, product development, customer support, and supply chain strategy. This project reflects my ability to translate complex business operations into a clear, engaging, and visually impactful presentation, ensuring brand consistency while reinforcing market leadership.
RFID: The Future of Textiles 〰️
RFID: The Future of Textiles 〰️
Turning RFID-enabled textiles into a marketing moment—because linen tracking might just be the future of industrial laundry. From catalogs and advertisements to landing pages and branding, I’ve led the marketing efforts of Calderon’s latest innovation.
Smart textiles, smarter marketing.
“Transforming textiles for tomorrow.”
Reclaimed. Recycled. Vintage.
We source authentic vintage and pre-loved clothing from a well-established network of individual collectors, buyers, and retail locations. Our goal is to provide unique pieces at obtainable prices for fans, students, and alums.
I shape the brand image and website of Boiler Vintage through strategic marketing, visual direction, and content planning. While my fiancé sources the pieces, I ensure our branding stays cohesive, engaging, and true to our vintage aesthetic.
